Play a special part in bringing your wedding dress visions and dreams to life


RTW Collections

All dresses are made-to-measure to fit in with our sustainable bridal ethos




$2,850 – $4,780


$5,095 – $6,995


$7,000 +

Detachable Bridal Bow
JRW Bridal


Eleanor Roosevelt

JRW Bridal



COUTURE meaning: “the design and manufacture of fashionable clothes to a client’s specific requirements.”

JRW Bridal & Couture welcomes you to play a special part in bringing your wedding dress visions and dreams to life.

As a true romantic at heart, I love designing to accentuate your best features, whilst capturing your personal vibe and inner essence. My passion and gift is in understanding your bridal vision, tailoring it to your figure, and then walking you through a joyful, fun and uplifting Wedding Dress Journey!” – Joanne Ross Wells.

For our Custom gowns Your Style is our Signature! From Boho Chic to Romantic to Modern to Sophisticated, or a touch of colour, we’ve have got you covered!

I believe we are all beautifully unique so why shouldn’t our Wedding Dresses be!

JRW Bridal - Couture

If you appreciate couture design and superior quality, then you’ll love working with me! I am a passionate and established Fashion Designer, with more than 15 years’ experience in the Bridal Industry making uniquely beautiful wedding gowns. I love to design for the bride that dreams of creating her vision gown. I am a true romantic at heart, with a meticulous work ethic enabling me to deliver superior quality gowns.

I value honesty, integrity, and kindness, which I believe has enabled me to achieve a 5-star rating with all of my clients!

I can 100% recommend Joanne for making your special dress… the process has been super easy and fun. We talked about the look I wanted, she listened well and together we created a design that matched exactly what I had envisioned in my head… Jo has absolutely nailed the look I was going for…

She is so accommodating; nothing is too much trouble. If you’re considering having a dress made, you won’t be disappointed if you choose JRW Bridal to make your dress!
– Kerry T.

I offer Creative Design Sessions in my Alkimos home studio or virtually on Zoom for our international or out-of-state brides. My designs are inspired from your own inspirations but tailored to your body shape, colouring & inner vibe! The JRW Wedding Dress Journey is a fun and uplifting experience that really enhances the run up to your Wedding or Event.

If you are a bride-to-be with a busy professional life or you have a vision in your head, the couture process will excite and delight you! DESIGNED to YOUR specifications, relieving a huge amount of “Dress Stress” that can creep in, especially if you’re unsure of weight loss/gain, leading up to the Wedding Day.

Over the years I have developed my exclusive “Paper Doll System” which creates a virtual image of you in your Custom JRW Designs. This innovative approach allows my brides to see themselves wearing their dream design. It’s like virtual reality for brides.

JRW Studio Couture process


RTW Collections

When I am not creating custom dresses for my brides, I love to create my own dream gowns and ourSEPARATES COLLECTIONfor the bride that loves the idea of sustainable fashion and a bit more versatility with her wedding dress. All dresses are made-to-measure to fit in with our sustainable bridal ethos.”

The separate bodice, skirt, sleeves, or train, enable an easy change for later on during your Wedding Day celebration. It also allows for an opportunity to re-wear a beautifully crafted bodice at another special occasion or just with your favourite pair of jeans! However, if you do prefer a 1-piece to separates then the option to make your favourite skirt and bodice as a dress is an easy option!

If you would like to order with us directly or to become a stockist, please let us know via our contact page and we will be very happy to provide you with the necessary information. (Allow 8-12 months for these orders.)

Our RTW Collection is also available at our Perth Stockist Bridal by Aubrey Rose, 376b Oxford Street, Mount Lawley.

RTW Collections - JRW Bridal

Book your appointment online


Our Brides & Their Reviews

“Wow, I cannot express how amazing my journey with JRW Bridal was. Being on different continents, and only ever having one actual fitting this was no challenge for Joanne! After many zoom calls and thousands of Pinterest pictures, Jo created a dress better than anything I could have imagined!!

From designing, to wearing it on the day, I loved every second and felt like a princess throughout! Nothing was too much effort and everything was perfect to my style and shape. Jo is truly exceptional at what she does and I would highly recommend her! On top of it all, she is an amazing person!”

Jess C.
Custom online bride, Zimbabwe

“I am only part way through my experience with JRW Bridal, but I can honestly say that I’m over the moon. Joanne has been a total blessing throughout this whole experience.

She is incredibly professional, caring, accommodating and talented. I’m so looking forward to my next appointment and eventually receiving my dream wedding dress. I am so incredibly grateful that I discovered JRW Bridal.”

Verity C.
Custom Perth Bride

“It has honestly been the most incredible experience of my life. You have been so great to work with and always made me feel so comfortable even when I would have bride freak out moments.

The best part is watching the design come to life when I tried my dress on yesterday it was everything I had ever dreamed of! I felt like a million dollars! I honestly do not have the words to thank you enough for everything you have done!”

Robyn B.
Custom Perth Bride

“I knew when I started looking for a dress that I would have a hard time, I had a very specific idea in my head that I knew was a bit extravagant. I tried on lots of dresses at the shops and although some were beautiful, none of them were what I had pictured in my mind.

So even though everyone told me I’d have to pay tens of thousands to get something made I organised to chat to Joanne about my vision. Everything I asked for she said yes and although I asked for quite a lot the price was super reasonable. Not that much more than buying a dress from the shop.

Thanks, Joanne, for creating my beautiful dream dress!”

Lauren M.
Custom Perth Bride


Joanne Ross Wells

Creative Director

Dream maker and wedding dress designer

I spend time connecting with my brides-to-be so I can create their genuine original one off wedding dress.

I’m a creative soul, passionate about helping women feel good about themselves. Being able to collaborate with brides as they prepare for the most special day in their life is truly an honour. I feel blessed.

In my twenties, I developed my own luxury lingerie and swimwear label. I enjoyed meeting, working and creating with my clients for over a decade.

My life then took on a new twist and I moved from Zimbabwe to The Gold Coast. It was here I began my formal studies as a Fashion Designer and my passion for couture continued to grow.

Joanne Ross Wells - Creative Director


Born in New Zealand and having lived in WA as a child, it feels great to finally be back in Australia.

I’m a well-travelled soul and my travels have greatly enriched my life. From African and American adventures to European traditions to London lifestyle, I love experiencing different cultures and ways of living.

My global adventures continue to be a source of endless inspiration for my bridal designs.

The Bridal Studios

I love to focus on custom couture because each client is wonderfully unique. Their individual flair energises my design process. It’s a real privilege being so intricately involved in bringing someone’s dream dress to life!

I set up my chic Alkimos home studio in 2019, soon after we arrived in Perth, and I’ve recently joined up with Bridal by Aubrey Rose, as one of their in-house Designers. This allows me to offer design consultations from their Mount Hawthorn bridal shop, making it so much easier for me to connect with bride’s in Perth and south of the river.

The most special time of your life

I spend time listening and connecting with my brides-to-be, so that I can create their genuine, original, one-off wedding dress. Each piece is handmade to enhance the bride’s beauty, figure, and personality in the best way.

I pride myself in offering expert styling advice. The custom gown experience enhances your ‘Wedding Dress Journey’ and I would be honoured to be your Designer and guide.

Yours truly
Joanne xx

Joanne Ross Wells - Creative Director

Joys Of A Home Studio

  • No parking issues
  • It’s always just you, me and who you’d like there
  • Quiet and personal
  • Chic and cosy
  • Flexible time arrangements
  • Helps to keep overheads down
  • Great beach coffee/lunch spots close by

The Couture Experience

I work closely with my Brides and Mothers to create something special. My bespoke creations enhance your body shape and colouring. I design a dress to showcase YOU in your best way.

On your Wedding Day, my desire is to make you feel fabulous and look sensational. I welcome you to share in this once in a lifetime journey to create the dress of your dreams.

Why Choose JRW


Decades of custom couture experience – you’re in safe creative hands.

Exceptional bespoke service

I’m devoted to your dress. I’ll keep you informed at every stage, and you can call anytime. I’ll be your best friend on speed dial in those final few weeks.

High quality craftsmanship

As Creative Director, I oversee every aspect of production. My qualifications and years of experience mean your dress is lovingly and impeccably made to the highest standards.

Listened to and understood

I’m on the journey with you. I truly wish for you to have the happiest wedding day ever. We design the ideal dress for everything about YOU.

Kind and Honest

I hear you. It’s your wedding and it’s everything to you. I’ll do everything to help you relax and enjoy this wonderfully unique time in your life.

Book a FREE “Meet the Designer”