Where dreams do come true
Virtual Bridal Experiences
As we approach the Easter weekend and the current travel restrictions, I find myself reflecting over the past year. This time 12 months ago I was in my first 14-day self-isolation period, after returning from an overseas trip. There were up days and down days but it did force me to really evaluate why I do what I do and my offer of "Virtual Bridal Services" was born!
It didn't take me long to realise that two of my greatest passions, after family and relationships, are helping woman and being creative. The joy of incorporating my passions, natural talents and gifts into my business, kept me motivated and determined to push on through such a tough year. The joy of making a difference to so many brides is a real blessing, giving me clarity and vision each new morning!
Throughout 2020, I did more and more online ‘Virtual Consulting & Design’ with brides across Australia and Overseas and soon realised that so much can be achieved online. The 2020/21 'Virtual Bridal Experience' has been an exciting journey and a year down the road I find that I have helped and shared with brides all over our beautiful planet. 🌎
My Brisbane bride Louise, had this to say after a video call measurement session, 10 months ago:
"My partner and I had so much fun during the ‘measurement video call’ and he now feels involved and as excited as I do to start creating my JRW Couture Wedding Dress!"
Bridal Separates Collection
With all of the upsets and changes we have seen over the past year, often with loved ones from overseas unable to attend our weddings, it got me thinking of how I could be more helpful to brides-to-be. All of my research and interactions have shown me that brides are wanting a bit more diversity and flexibility with their wedding ensemble! 🥂
With this in mind, I have started designing a stunning 2022 Bridal Collection of mix & match skirts, bodices and sleeve separates. Each one will be available in a few different fabric and colour options, with a suggestion on the swing tag as to the best style for your particular body shape and figure.
My reason and purpose behind this Collection is so that each bride can have some fun in creating her own 'look' and also the versatility of using the bodice again after the wedding! With the option to 'change-up' the look after your micro-wedding or elopement, for a second wedding celebration when the family can travel. All achievable with just the change of a skirt, bodice, sleeve or detachable train! How much FUN is that?👌
Over the last 10 years, I have established a team of highly specialised production partners overseas. This enables me to bring my brides' dream gowns to life in a quick and cost-effective time frame. However, I also believe in 'supporting local', which has led me to seek production opportunities with a local Perth team for this 2022 Bridal Separates Collection. This helps to spread any possible risks and vulnerabilities during a pandemic, so that my JRW brides are not compromised in any way. 🥰
The JRW Virtual Bridal Experience is a journey of creation, innovation and FUN! A journey where I walk you through one of the most exciting times you will ever have, with memories you will cherish forever. When you're feeling stressed and overwhelmed, I will ease your nerves and reassure you that you are in safe hands!
I have really enjoyed sharing some JRW Bridal behind-the-scenes news with you all and I would absolutely love to hear your comments on this! All feedback is welcome, Joanne. xx🤗
"After many zoom calls and thousands of Pinterest pictures, Jo created a dress better than anything I could've imagined! From designing to wearing it on the day, I loved every second and felt like a Princess throughout!"