Online Custom Bridal Design

Are you a bride-to-be that dreams of creating your own wedding dress online?

Michaela and I designed her first dress nearly ten years ago for her school prom. When she got engaged, she reached out to see if it was possible to create her dream wedding dress.

I invite you to join me today for just a few minutes, as I walk you through Michaela’s amazing and rewarding online design process…

Michaela lives in the UK and I live in Perth Australia but this was not a problem. We began to chat online and after several video calls the creation of her perfect wedding dress began.

One of the first video calls was a “measurement session” where her partner was enticed into becoming my new assistant! With Michaela dressed in tight black gym kit and a bottle of bubbles on the side, I watched as her fiancé began to measure her under my instruction. To make this easy, I emailed through a measurement chart and diagram for them to follow under my supervision, to make sure that each measurement would be accurate. The feedback I’ve had from all my online brides is that their partners had great FUN and LOVED being involved, as it heightened the anticipation of the big reveal on the wedding day!

During the design stage, Michaela had so many fabulous ideas and with my guidance on the best style for her body shape and what was technically achievable, her vision started to became a reality.

Online Custom wedding dress design
Michaela’s Custom Design

To begin with, we chatted and shared all the images of bridal gowns that made her heart skip a beat! (Mostly on her Pinterest board.) Many different styles and silhouettes, skirt shapes, necklines, laces, fabrics and the list goes on. Nutting through each element, what they meant to her and why, even the bits she DIDN”T like! I began to get a clearer understanding of the vision in her head and together we started to create her perfect design.

wedding dress lace
Michaela’s lace for applique

During the lace and fabric selection, Michaela could view the different styles online, knowing that I was only sending her images of the most ideal options. With many years in the Fashion Industry, I strongly believe that high quality fabrics are one of the foundations to a successful garment! 

Once we had chosen these and Michaela had signed off on the design, we began the production process.

Michaela was one of my brides that loves to be involved during the production process (not all do) and so I shared each stage with her via WhatsApp video and texting.

When it was time to courier her dress to her in the U.K., we did another video call to check her measurements at the time to ensure a perfect fit on the wedding day! 

Online Custom JRW Bride
The perfect fit on the Big Day

Hear from Michaela about her JRW Bridal online wedding dress experience…

I got my dress made while living in the UK and it was beautiful! It not only fit me perfectly but it was so comfortable! I was worried the size may be off because I lost weight but the way it was made it didn’t matter if I lost or put on weight it just fit perfectly! Also Jo was so supportive during the whole thing making sure I got exactly what I wanted! But mainly my dress was gorgeous 🥰” – Michaela.

See more images of Michaela’s wedding day here.

If you’d love to know more about how we can make your perfect wedding dress, click here and let’s chat!

Till next month, be true to yourself and treasure each precious day!

With love,

Jo xx

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Joanne Ross Wells

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