Joanne Ross Wells
CREATIVE DIRECTOR
“I spend time connecting with my brides-to-be so I can create their genuine original one off wedding dress.”
ABOUT JOANNE
Dream maker and wedding dress designer
A design for life
I’m a creative soul, passionate about helping woman feel good about themselves. Being able to collaborate with brides as they prepare for the most special day in their life is truly an honour. I feel blessed.
In my twenties, I developed my own luxury lingerie and swimwear label. I enjoyed meeting, working and creating with my clients for over a decade.
My life then took on a new twist and I moved from Zimbabwe to The Gold Coast. It was here I began my formal studies as a Fashion Designer and my passion for couture continued to grow.
Inspired
Born in New Zealand and having lived in Western Australia as a child, it feels great to finally be back. I’m a well-travelled soul and my travels have greatly enriched my life. From African adventures to European traditions to London lifestyle, I love experiencing different cultures and ways of living. My global adventures continue to be a source of endless inspiration for my bridal designs.
"You have been so great to work with and always made me feel so comfortable even when I would have bride freak out moments." - Robyn
"
“Joanne has been beyond incredible designing my perfect wedding dress! In just a few short conversations she has pulled an idea out of my head and put it onto paper and soon to work! I can’t wait to go through this journey with Joanne, she has already become part of our family and is such a blessing!” - Courtney.
The Bridal Studios
I love to focus on custom couture because each client is wonderfully unique. Their individual flair energises my design process. It’s a real privilege being so intricately involved in bringing someone’s dream dress to life!
I set up my chic Alkimos home studio in 2019, soon after we arrived in Perth, and I’ve recently joined up with Bridal by Aubrey Rose, as one of their in-house Designers. This allows me to offer design consultations from their Mount Hawthorn bridal shop, making it so much easier for me to connect with bride's in Perth and south of the river.
The most special time of your life
I spend time listening and connecting with my brides-to-be, so that I can create their genuine, original, one-off wedding dress. Each piece is handmade to enhance the bride's beauty, figure, and personality in the best way.
I pride myself in offering expert styling advice. The custom gown experience enhances your 'Wedding Dress Journey' and I’m overjoyed to be your Designer and guide.
Yours truly, Joanne xx
“I welcome you to share in the experience of creating the dress of your dreams”
JOYS OF A HOME STUDIO
- No parking issues
- It's always just you, me and who you'd like there
- Quiet and personal
- Chic and cosy
- Flexible time arrangements
- Helps to keep overheads down
- Great beach coffee/lunch spots close by
Why choose JRW
Expertise
Decades of custom couture experience - you’re in safe creative hands.
Exceptional bespoke service
I’m devoted to your dress. I’ll keep you informed at every stage, and you can call anytime. I’ll be your best friend on speed dial in those final few weeks.
High quality craftmanship
As Creative Director, I oversee every aspect of production. My qualifications and years of experience mean your dress is lovingly and impeccably made to the highest standards.
Listened to and understood
I’m on the journey with you. I truly wish for you to have the happiest wedding day ever. We design the ideal dress for everything about YOU.
Kind and honest
I hear you. It’s your wedding and it’s everything to you. I’ll do everything to help you relax and enjoy this wonderfully unique time in your life.
"The whole process of creating my bridal gown online with Joanne, has been unbelievably professional, far easier than anticipated and most importantly for me has been a really fun experience.” - Janine.
“We are all beautifully unique, and I believe our wedding dress should be too” -Joanne.
KIND WORDS FROM MY LOVELY CLIENTS
"The whole process of creating my bridal gown online with Joanne, has been unbelievably professional, far easier than anticipated and most importantly for me has been a really fun experience."
"The best part is watching the design come to life when I tried my dress on yesterday it was everything I had ever dreamed of!"
"I am so incredibly grateful that I discovered JRW Bridal.” 💖💖💖